She was an outsider in school. She didn’t know what to do with her life. Her first business failed miserably. But she never gave up. From her kitchen table, without any prior knowledge of IT or programming, Susanne created an application that rose to the top of the App Store. This book is not a business manual or a personal memoir-it’s the story of success and failure, of one woman’s struggle to realize her dreams. It’s a book about those pivotal moments in our lives that shape us. The way to the top is never easy. The road to becoming a successful entrepreneur is often beset by countless obstacles and challenges. In Pivotal Moments, you will follow Susanne’s exciting journey from high school dropout to becoming one of Scandinavia’s most successful tech entrepreneurs. “With this book, I hope to challenge you to follow your dreams. To dare to take the step out into the unknown. I can’t promise you success, but my hope is that my journey will provide you with inspiration and insight into the life of an entrepreneur. If I could do it, you can too.” —— Susanne Birgersdotter is a Swedish serial entrepreneur, investor and global speaker. She is the founder of Stockholm App Lab, iGotcha SBDM Invest, Birgersdotter Innovate and Partner in 13a Studio. www.susannelive.com
